Junk Science and Scott Thorough release their new album Phoenix Down on a mini usb drive designed to look like a pixelated feather. I won’t go so far as to claim that this is the way of all new music—to be released on thumb drives as opposed to on CDs, but it seems like a smart move in our gadget-entranced world.
I must confess that prior to seeing this posted on Cool Hunting I had never heard of either Junk Science or Scott Thorough. In which case their custom rubber molded thumb drive also serves as great advertising for themselves. The unique packaging grabs attention and in the same way great album art will convince me to give a new CD a try, it convinced me to sample some of the Pheonix Down tracks.